Wine Tourism Rising in Chiang Mai in 2025, According To Global Report

A global movement in wine tourism is taking shape. The Global Wine Tourism Report 2025 shows that vineyards around the world are becoming centers of culture, sustainability, and experience. Travelers are visiting vineyards to connect with people and place.

In Chiang Mai, Skugga Estate Vineyard reflects this same evolution. The region’s volcanic soil, cool climate, and mountain air create a setting that unites agriculture, craftsmanship, and hospitality.

From the Vineyard to the Community

The report, based on surveys from 1,310 wineries across 47 countries, confirms that wine tourism now contributes a quarter of total winery income. It supports jobs, strengthens rural economies, and protects cultural traditions.

At Skugga Estate, this approach defines every part of the work. The vineyard is a living landscape that produces wine and invites visitors to experience it at the source. Each guest becomes part of a local story that values the land, the farmers, and the shared table.

A New Kind of Traveler

Travelers between 25 and 44 are shaping the future of wine tourism. They value education, sustainability, and authentic connection. They want to learn, taste, and understand how a region expresses itself through its food and wine.

Chiang Mai attracts this audience naturally. Its slower rhythm, its balance of craft and nature, and its welcoming spirit align with what global travelers now seek. At Skugga Estate, visitors experience this connection directly among the vines and the hills.

Source: Global Wine Tourism Report 2025

Wine and Celebration

Across the world, vineyards are opening their gates to weddings, art events, and shared celebrations. These experiences combine culture and emotion, creating memories that last.

In Chiang Mai, Skugga Vineyard Weddings offers couples an intimate space surrounded by nature. It is a place to celebrate love, local food, and fine wine in a quiet landscape shaped by care. Each event reflects the same philosophy that guides the vineyard: quality, authenticity, and respect for the land.

The Future of Thai Wine Tourism

The new global report shows that wineries succeed when they lead with storytelling, innovation, and sustainability. Regions that connect wine to community and culture grow stronger.

Chiang Mai is entering this era with purpose. The work at Skugga Estate Vineyard connects farming, design, and hospitality into one seamless experience. Visitors walk the rows of vines, taste the results of local craft, and see how Thai wine is taking its place on the world stage.

A Place of Connection

Wine tourism continues to evolve. It creates value through meaning, place, and people.

Skugga Estate Vineyard stands within this movement as a symbol of what the northern hills of Thailand can offer the world: soil, story, and a sense of belonging.

Read the full Global Wine Tourism Report 2025 or explore Skugga Vineyard Weddings to see how wine and community grow together in Chiang Mai.